As a professional, your typical day likely involves settling into a quiet workspace with a steaming cup of your favorite brew while pondering where go next with your thought process or story development. acim, you may come out of silent contemplation to type away furiously as you try to transfer your thoughts to paper as quickly as they form in your mind. If this sounds familiar, you’re not alone. It takes a lot of time and effort to create something you can be proud of and that people actually want to read.
However the journey doesn’t end there. As grueling as producing each manuscript is, for many wordsmiths, it’s the act of selling their books that is even more exhausting an experience. Doing on and offline book tours, making titles available on Kindle, Kobo and Nook or setting up print-on-demand services like CreateSpace and Lulu can become overwhelming. Depending on your skill-set and current visibility, you can put in hours, days and weeks of focused effort that lead to little or no sales results.
But, what if I told you that you could actually do less marketing work and potentially earn more money from your book sales? It’s hard to believe, but many self-published authors are doing exactly that every day. Sometimes all it takes in order to achieve incredible success is to get out of your own way. Email automation, also known as email marketing, can dramatically enhance and transform the way you sell your books and look at marketing forever.
You’re in the business of writing and selling books so that you can earn substantially, or at the very least create a small reliable stream of income. The sad truth however, is that most self-published authors struggle to make more than a paltry sum from their efforts each year.
There are several good reasons:
- Most authors aren’t marketers. Unless you’ve been to business school or taken a focused course on the subject, you probably don’t have the slightest clue about the most effective ways to attract members of your target audience who want to purchase what you have to offer.
- Book promotion can be time consuming. Actively promoting your books on a daily basis can be a huge time-sucking endeavor. Keeping up with Twitter, Facebook and other platforms as well as blogging and doing book tours can end up monopolizing time better spent creating new books for your readers.
- Results require consistency. When it comes to boosting your book sales it’s not enough to simply launch and then hope momentum carries your book on a wave to increasing sales. It usually doesn’t work out that way. In order to see a steady and consistent flow of sales, it helps to have a steady and consistent marketing plan.
- Your reach is limited. There’s only so much you can do as one person. It’s hard to wear all of the hats necessary to create the ultimate marketing machine that takes your book from obscurity to best seller. Email marketing creates a more leveled playing field and allows you to send messages to 1 or 1,000,000 people while you sleep, enjoy a vacation or work on your next title.
- You have no relationship with your audience. The fact is that the way people receive marketing messages has changed forever. It used to be that marketers would drive traffic to a specific offer and either the prospect bought or they didn’t.
Invasive and disruptive advertising is shunned more each day and people would rather receive helpful information than a sales pitch. The bottom line is that in order to sell any products today, including books, building relationships and deep connections with your target audience through attraction marketing is a must.