Most often, when I hear of an Buy dot online cheap he or she just kind of fell into it. For instance, let’s say that an inventor came up with a great new yard tool specific to his or her geographical location. The inventor only intended to use the tool him or herself, but when neighbors and relatives saw it, they wanted one too.
So the inventor makes more products to sell to his or her neighbors and relatives, then their neighbors and relatives see the new tool and also want one. Soon the inventor has a small business going and if there are enough sales the inventor may be happy with the level of sales and not really look to grow. But selling locally can also be your launch pad into regional, national and possibly international sales. Selling locally can hone your sales pitch, product and prove to potential partners, retailers and distributors that your product has what it takes to make it big.
When using local sales to launch your product in a bigger way, you need to document and prove your product’s ability to succeed. You need to attack your local sales in a big way, with PR, demonstrations, and a number of other things to ensure your product sells well. If your sales are slow or stagnate, potential partners, investors, or sales reps might take that as a sign that your product is not a winner. So you need to put maximum effort into these early sales to show your product’s potential.
Why local sales? Local sales are easier, not just because you are closer in proximity. Local products can create good word-of-mouth and PR, making sales easier. Then you document these early, easier sales to convince sales reps, distributors, and retailers in other geographical areas to carry your product.
Getting Your Product into Local Stores
Getting your product into local stores is not always easy, but there are lots of ways you can make it as low-risk as possible for store owners. There are three main ways to make carrying your product low-risk: discounts, consignment and guaranteed sales.
Discounts
Discounts means that you offer a discounted wholesale price, meaning that they will make more money per sale. This still presents a risk for the retailer, but makes your product more attractive.
Selling on consignment
Selling on consignment means that the retailer doesn’t pay you the wholesale price of your product until the product actually sells.
Guaranteed sales
Guaranteed sales simply means that you refund the retailer for any products that don’t sell after a certain amount of time.
These methods help retailers take a chance on your product. Also if you offer to do the steps listed below to help sales, you will increase your chances of them taking on your product.